These are topics for RTBC – 2016:
9:15 – 10:00 A.M. Session I – Market Research
What are the latest trends in motorsports? Is the industry in decline? The numbers behind the sport: tracks, sanctions, driver, cars, etc.
- Gavin Knapp | Director | SEMA
10:00 – 10:45 A.M. Session II – Risk Management
Protection – most important factor – on and off the track. Cost – do you get what you pay for ? Insurance – what are the difference in policy types? Waiver and Release – is it enforceable? Litigation – are the courts friend or foe?
- Lauri Eberhart | Attorney | Apollo Sports Law Group
- Darren Hickey | Vice President | Gregory & Appel Insurance
- Jeff Ladd | President | Sports Insurance Specialists, LLC
10:45 – 11:00 A.M. Morning Break
11:00 – 11:45 A.M. Session III – Track Operations
Lots of moving parts – can it be done efficiently? Team effort – how to interact with the various entities? Procedures – is there a manual or guidelines?
- Dave Dusick | Founder | Race Track Engineering
- Shaun Johnson | Executive Director of Operations | Charlotte Motor Speedway
- John Kalejta | Manager | Geobrugg North America, LLC
11:45 – 12:30 P.M. Session IV – Marketing
Non-Traditional Promotion – what is working? Metrics – which benchmarks do sponsors evaluate? Millenials – how can we can connect with them?
- Brad Oleshansky | CEO | M1 Concourse
- Scott Peterson | Director – Motorsports | TSMGI
- Jason Rittenberry | CEO | Kentucky State Fair Board
12:30 – 1:30 P.M. Lunch – Keynote Speaker
The Brickyard: 100 Years. What is next? Racing’s Institution – How will it stay relevant?
- Doug Boles | President | Indianapolis Motor Speedway
1:30 – 2:15 P.M. Session V – Next-Gen Motorsports Businesses
Technology – is it the key to our future? How are businesses using it to grow? Start-Ups – what are the challenges?
- Brian Ghidinelli | Founder | MotorsportReg.com
- Josh Holt | Co Founder, Director of Business & Marketing | MyRacePass.com
- Neeraj Sharma | Head of Growth | Rally Bus
- John Waraniak | Vice President | SEMA
2:15 – 3:00 P.M. Session VI – Sanctions
Niche competition – is this the future? Spectators vs. Participants – which business model works? Social Media – how do they use it?
- Ron Knoch | President | DIESEL Motorsports
- Chris Lencheski | CEO | IRG Sports and Entertainment
- Jim Liaw | President | Formula Drift
- Chip Pankow | President | Red Bull Global Rally Cross
3:00 – 3:15 P.M. Afternoon Break
3:15 – 4:00 P.M. Session VII – Track Design and Venue Utilization
Facility layout – what do customers want ? Safety – how to incorporate? Cost – can a return on investment be justified?
- Dafydd Broom | Design Director | Apex Circuit Design
- Christian Epp | Director | Tilke GmbH & Co. KG
- Ben Willshire | Managing Director | Driven International Ltd.
- Jarno Zaffelli | Director | Dromo Circuit Design
4:00 – 4:45 P.M. Session VIII – Media
True stories – can they be told? Print – what are the challenges? Advertisers and Sponsors – how loud is their voice?
- Paul Pfanner | CEO | Racer Magazine
- John Oreovicz | Journalist | ESPN
- Ralph Sheheen | Co-Founder | Turn 3 Media
4:45 P.M. Networking Reception