Here is the agenda overview and discussion items for the RTBC – 2022.

Agenda

Wednesday, December 7, 2022

Agenda – Panel and Speakers

Wednesday, December 7, 2022

These are the topics for RTBC – 2022:

8:00 – 9:00 A.M. Breakfast / Registration
9:00 – 9:15 A.M. Welcome and Opening Remarks
9:15 – 10:00 A.M. Session I – New Events in Established Markets

What are the economics of hosting races in a new location ? Who drives the decision making process – broadcast, marketing, spectators ? Which factors (financial, attendance, ratings, etc.) determine success ?

  • Chris Blair | General Manager | WWT Raceway
  • Cameron Gray | Director | American Flat Track
  • Andrew Gurtis | Regional VP of Operations | NASCAR
  • Jason Rittenberry | COO | Music City Grand Prix
  • Bob Sargent | President | Track Enterprises

10:00 – 10:45 A.M. Session II – Post Shutdown – What Have We Learned

The industry changed; will those stay permanent ? Rising costs, were these passed onto the customer base ? Shortages – tires, fuel, parts, etc. – can this be prevented in the future ?

  • Frank Bolter | President | Pit Pay
  • Jeff Ladd | President | Sports Insurance Specialists
  • Andy Luk | Director of Operations | Formula Drift
  • Francisque Savinien | General Manager | Epartrade

10:45 – 11:00 A.M. Morning Break

11:00 – 11:45 A.M. Session III – Using Technology to Create Efficiency

Cost – new is expensive – how to bring affordability to grassroots motorsports ? The ultimate goal is safety – are systems reliable ? Data collection and analysis – what insights can be applied to other parts of the racing business ?

  • Dave Dusick | President | Race Track Engineering
  • Engelbert Gieskes | Director – Global Motorsports | My Laps
  • Jason Kennedy | President | AutoInterest Group
  • Alex Wolenski | Manager | Alitrax

11:45 – 12:30 P.M. Session IV – Off – Road Motorsports

What factors (technology, media, lifestyle, etc.) are driving the growth in this segment? Working together – how do manufacturers and event promoters define success ? Keeping it safe – what educational initiatives are working ?

  • Marty Fiolka | Founder – TRG Rennsport | Promoter – Crandon International Raceway
  • Matt Martelli | Founder, Mad Media | Owner, Mint 400 and California 300
  • Chip Pankow | General Manager | Nitro Rallycross
  • Jason Robinette | Founder – Mid-America Off-Road | Owner – Ultra4 USA Series

12:30 – 1:30 P.M. Lunch – Keynote Speaker

  • Lauri Eberhart | Attorney | Apollo Sports Law

1:30 – 2:15 P.M. Session V – Reaching and Engaging New Fans

How has marketing out-reach changed – who (sponsors, fans, drivers, etc.) affects that decision ? Where to connect – in person at the track or through social media? What benchmarks (financial, attendance, views, etc.) determine success ?

  • April Clark | Manager | Lincoln Speedway
  • Josh Holt | Co-Owner | My Race Pass
  • Scott Kosak | Owner | Get In the Stands
  • Jared Mees | Promoter | Mees Promotions

2:15 – 3:00 P.M. Session VI – Digital Monetization Opportunities

How do they earn money?

  • Lynn Lashbrook | President | Sports Management Worldwide
  • Bryan Robb | CEO | Digital Throttle
  • Maikel Tsuji | Sports Agent | Sports Management Worldwide
  • Wes Zirkle | Attorney | Zirkle Advisors

3:00 – 3:15 P.M. Afternoon Break

3:15 – 4:00 P.M. Session VII – Track Related Real Estate Development

Rising values – are tracks in the racing, membership or real estate business ? Special use property – what challenges (zoning, taxes, etc.) do venues encounter ? What is the life cycle of drivers, members and owners ?

  • Dafydd Broom | Director | Apex Circuit Design
  • Michael Cummings | Owner | Carolina Motorsports Park
  • Graham Nicholls | Principal Architect | Driven International
  • Brad Oleshansky | Founder & CEO | The Motor Enclave
  • 4:00 – 4:45 P.M. Session VIII – Grow Your Business with Actionable Diversity Equity & Inclusion

Define D E & I – what does it mean and why does it matter ? How does racing incorporate D E & I ? What determines D E & I success (employee satisfaction, profitability, etc.) ?

  • Marissa Andretti | Vice President | Andretti Autosport
  • Beth Paretta | CEO | Paretta Motorsports
  • Rod Reid | Team Principal | Force Indy

4:45 – 5:30 P.M. Session IX – Media and Streaming

How has streaming technology evolved – who pays the costs ? Benchmarks – which metrics matter to success (subscribers, profitability, etc.) ? Beyond the live event – what features grow fan engagement (news, documentary, betting / fantasy sports, etc.) ?

  • Brian Dunlap | Director of Broadcast & Technology | World Racing Group
  • Jeff Nasi | Senior Vice President | MotoAmerica
  • Michael Rigsby | Vice President of Motorsports Strategy | FloSports
  • Ralph Sheheen | President | Turn 3 Media

5:30 P.M. Networking Reception