Here is the agenda overview and discussion items for RTBC – 2024:

Agenda – Panel and Speakers

Wednesday, December 11, 2024

These are the topics for RTBC – 2024:

8:00 – 9:00 A.M. Breakfast / Registration
9:00 – 9:15 A.M. Welcome and Opening Remarks
9:15 – 10:00 A.M. Session I – Digital Marketing

Utilizing integrated technologies and platforms to reach the motorsports industry is the norm. What strategies and processes are working to engage fans on and off the track ? Where role does artifical intelligence play in user – generated content to shape the narrative among the racing community ?

  • Doug Bland | President | SWAYD Marketing Group
  • Bryan Robb | President | Digital Throttle LLC
  • Matt Stallknecht | Partnership Executive – Motorsports | Tixr
  • Jim Sweener | Director of Advertising | My Race Pass


10:00 – 10:45 A.M. Session II – Venue Maintenance

Racing facilities are expensive to build and maintain. What are the best practices ? Which entity establishes and enforces safety standards and guidelines ?

  • Gazanfar Jafarli | Asphalt Specialist | Tilke GmbH & Co. KG
  • Kurt Johnson | President | Total Venue Concepts
  • Immanuel Martinez | Division Manager – Public Works | Sundland Asphalt


10:45 – 11:00 A.M. Morning Break


11:00 – 11:45 A.M. Session III – Financial Strategies for Motorsports

Effective management in racing involves strategic planning, budgeting, investment, and revenue generation. Which strategies allow entities to operate efficiently and profitability ? Will the development of mixed-use real estate at race tracks continue to be a desirable investment?

  • Brent Cox | Managing Partner | CG CPAs
  • Michael Mucke | Managing Director | Mucke Roth & Company


11:45 – 12:30 P.M. Session IV – Karting Tracks

Karting is a cornerstone in the motorsports development ladder. What strategies are key to building a foundation for aspiring racers ? Does market segmentation help or hinder industry visibility ?

  • Xander Clements | CEO | Kart Chaser
  • Joe Jankowski | Principal | Tracks Systems North America / National Karting Alliance
  • Andy O’Gara | President | Whiteland Raceway Park


12:30 – 1:30 P.M. Lunch – Keynote Speakers

  • Scot Elkins – President – The Elkins Group


1:30 – 2:15 P.M. Session V -Growing the Membership, Participant and Spectator Base

The business model for motorsports facilities continues to evolve. What strategies work to ensure vitality and success? What role does technology in customer service play to enhance the membership experience?

  • Mark Basso | Founder | Autobahn Country Club
  • Aaron Weiss | President | The Podium Club
  • Aurora Straus | Founding Partner | P1 Motor Club


2:15 – 3:00 P.M. Session VI – Driving Schools

Race training programs are designed to sharpen skills, enhance performance and safety. What are the economics from a track or academy perspective? How realistic is the simulator experience ?

  • Mike Gritter | Director of Track Operations / Member Racing | Autobahn Country Club
  • Sean Patrick MacDonald | Co-Founder | SimCraft
  • Chris Meegan | Partnership Executive | Xtreme Xperience


3:00 – 3:15 P.M. Afternoon Break


3:15 – 4:00 P.M. Session VII – Event Production and Management

Live entertainment experiences drive revenue generation. How can promoters balance event logistics with creative marketing to ensure success ? Does allowing fans to engage and share content impact the bottom line ?

  • Ruthie Culbertson | President | Grand Solutions
  • Tina Hill | Manager | Brown Sellers Brown LLC
  • Jason Rittenberry | CEO | Tristar Production Group

4:00 – 4:45 P.M. Session VIII – Media

Released soon.

  • Ralph Sheheen | President | Turn 3 Media


4:45 P.M. Networking Reception