These are topics for RTBC – 2017:
- 9:15 – 10:00 A.M. Session I – Sports Tourism and Education
The Next Generation – How do we create training programs to work in the industry? Destination assets – creating opportunity for tourism and economic development.
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- Diane Fitzgerald | President | RPM Foundation
- Clay Harshaw | Asst Professor – Motorsports | Winston-Salem State University
- Rob Hunden | President | Hunden Strategic Partners
- 10:00 – 10:45 A.M. Session II – Fan Engagement
Personalizing the Experience. Creating partnership value – understanding the relationship between spectators, the event and venue. Analytics – the use of data and technology to drive revenue and multi-channel content.
- William A Bader, III | Owner | Summit Motorsports Park
Teri Pahon |President | Tailgating Sports Marketing
Jason Rittenberry | CEO | Kentucky Venues - 10:45 – 11:00 A.M. Morning Break
- 11:00 – 11:45 A.M. Session III – Legal and Risk Management
On and Off the Track: How can it all be assessed? Balancing the interest of different agendas. Electronic waivers – status update.
- Lauri Eberhart | Attorney | Apollo Sports Law Group
- Cameron Gray | COO | American Flat Track
- Tiffany Hemmer | Vice President – Business Affairs and Legal Counsel | Andretti Autosport
- Aaron Weiss | Consultant | Driven International Ltd.
- 11:45 – 12:30 P.M. Session IV – Data Analytics
Computer Vision – Assessing the value of media in a multi-platform environment.
- Ryan Mosher | Executive Director | Gum Gum Sports
- 12:30 – 1:30 P.M. Lunch – Keynote Speaker
Open Wheel Racing: Stabilized and Growing – Defining the Future With the Next Set of Partners Sponsorship, Broadcast, Manufacturers, Tracks, Teams, and Drivers.
- Jay Frye | President – Competition and Technology| Indy Racing League
- 1:30 – 2:15 P.M. Session VII – Esports
The New Frontier – Game or Sport. The basics – understanding the business. Reaching that demographic. Racing – developing talent off – the track.
- Ken Ungar | President | Charge Sports Marketing
- Chip Pankow | CEO | Red Bull Global Rally Cross
- John Waraniak | Vice President | SEM
- 2:15 – 3:00 P.M. Session VI – Ticketing Revenue
Data – know your customer. Analytics – providing insights and creating opportunities. Staff Development – educate and provide strategy.
- Jackson Babcock | Sales Manager | FuelTix
- Kathy Burrows | CEO | Sold Out Seating
- 3:00 – 3:15 P.M. Afternoon Break
- 3:15 – 4:00 P.M. Session V – Video Technology
OTT – Over The Top – driving fan engagement in the video age. Media Rights – creating value and protecting intellectual property. Technology and Infrastructure – the cost of capital.
- Chris Graner | Founder | Riivet Video Broadcasting
- Jim Liaw | President | Formula Drift
- Joe Tripp | CEO | Turn 3 Media
- 4:00 – 4:45 P.M. Session VIII – Media
Journalism – the art of story telling. Multi-form content – engagement and interaction on various platforms. Open source content – direct access for media to inform fans, readers and viewers.
- Jonathan Green | President | Speed City Broadcasting
- Peter Jones | Business Director | Black Book – SportsPro Media
- Bob Pockrass | Reporter | ESPN
- Ralph Sheheen | President | Turn 3 Media
- 4:45 PM Networking Reception