These are topics for RTBC – 2017:

  • 9:15 – 10:00 A.M. Session I – Sports Tourism and Education

The Next Generation – How do we create training programs to work in the industry? Destination assets – creating opportunity for tourism and economic development.

    • Diane Fitzgerald | President | RPM Foundation
    • Clay Harshaw | Asst Professor – Motorsports | Winston-Salem State University
    • Rob Hunden | President | Hunden Strategic Partners
  • 10:00 – 10:45 A.M. Session II – Fan Engagement

Personalizing the Experience. Creating partnership value – understanding the relationship between spectators, the event and venue. Analytics – the use of data and technology to drive revenue and multi-channel content.

  • William A Bader, III | Owner | Summit Motorsports Park
    Teri Pahon |President | Tailgating Sports Marketing
    Jason Rittenberry | CEO | Kentucky Venues
  • 10:45 – 11:00 A.M. Morning Break
  • 11:00 – 11:45 A.M. Session III – Legal and Risk Management

On and Off the Track: How can it all be assessed? Balancing the interest of different agendas. Electronic waivers – status update.

  • Lauri Eberhart | Attorney | Apollo Sports Law Group
  • Cameron Gray | COO | American Flat Track
  • Tiffany Hemmer | Vice President – Business Affairs and Legal Counsel | Andretti Autosport
  • Aaron Weiss | Consultant | Driven International Ltd.
  • 11:45 – 12:30 P.M. Session IV – Data Analytics

Computer Vision – Assessing the value of media in a multi-platform environment.

  • Ryan Mosher | Executive Director | Gum Gum Sports
  • 12:30 – 1:30 P.M. Lunch – Keynote Speaker

Open Wheel Racing: Stabilized and Growing – Defining the Future With the Next Set of Partners Sponsorship, Broadcast, Manufacturers, Tracks, Teams, and Drivers.

  • Jay Frye | President – Competition and Technology| Indy Racing League

 

  • 1:30 – 2:15 P.M. Session VII – Esports

The New Frontier – Game or Sport. The basics – understanding the business. Reaching that demographic. Racing – developing talent off – the track.

  • Ken Ungar | President | Charge Sports Marketing
  • Chip Pankow | CEO | Red Bull Global Rally Cross
  • John Waraniak | Vice President | SEM
  • 2:15 – 3:00 P.M. Session VI – Ticketing Revenue

Data – know your customer. Analytics – providing insights and creating opportunities. Staff Development – educate and provide strategy.

  • Jackson Babcock | Sales Manager | FuelTix
  • Kathy Burrows | CEO | Sold Out Seating
  • 3:00 – 3:15 P.M. Afternoon Break
  • 3:15 – 4:00 P.M. Session V – Video Technology

OTT – Over The Top – driving fan engagement in the video age. Media Rights – creating value and protecting intellectual property. Technology and Infrastructure – the cost of capital.

  • Chris Graner | Founder | Riivet Video Broadcasting
  • Jim Liaw | President | Formula Drift
  • Joe Tripp | CEO | Turn 3 Media
  • 4:00 – 4:45 P.M. Session VIII – Media

Journalism – the art of story telling. Multi-form content – engagement and interaction on various platforms. Open source content – direct access for media to inform fans, readers and viewers.

  • Jonathan Green | President | Speed City Broadcasting
  • Peter Jones | Business Director | Black Book – SportsPro Media
  • Bob Pockrass | Reporter | ESPN
  • Ralph Sheheen | President | Turn 3 Media
  • 4:45 PM Networking Reception