RTBC – 2017 – Panel Highlights and Takeaways:
Sports Tourism and Education – (52:25)
1) This generation loves cars – just in a different way.
2) Make a living in motorsports – get trained and work hard.
3) Help the next generation – be a mentor.
Fan Engagement – (51:53)
1) Tribal community – share past memories to engage new fans.
2) Scale for the market – partners key to successful fan engagement.
3) Clean bathrooms make a great impression.
Legal and Risk Management – (45:39)
1) Work with specialists who know the sport.
2) Data collection – know the rules and be in compliance.
3) Waiver – paper is valid – evolving to digital.
Data Analytics – (31:31)
1) Data is power – know how to measure.
2) There is a reason for the rules of measurement.
3) Competing messages may hurt marketing partners.
Esports – (30:30)
1) Change is envitiable – esports here to stay.
2) Younger demographics – give them a reason to enjoy motorsports.
3) Driving simulators at the event allows fans to experience esports.
Ticketing Revenue – (42:50)
1) Change is hard – can be profitable.
2) Develop leaders on the sales staff.
3) Try new initiatives.
Video Technology – (44:45)
1) Video is hard to do properly – results are successful.
2) Don’t get caught up in the latest – use what you have – do it well.
3) Fans want a story – build a local hero.
Legal Update – (39:19)
1) Make sure you are covered for all activities at venue.
2) Law is complicated – keep updated on local matters.
3) Have good professional advisors.
Media – (57:47)
1) Rivalries matter – they sell.
2) Know your audience as well as they know you.
3) Work with your media partners to tell the story.
Keynote – (15:53)
1) Manufacturer are important partners.
2) Opportunities exist – plan accordingly.
3) Outlook positive for open-wheel racing.
Compiled by RTBC Moderator – Dennis Michelsen – (rtbc2017dmc@gmail.com)